LEAFLING is a product innovation in which plant seeds in the form of letters, symbols, graphics or signs are applied to natural fibre pads. When the pad is moistened, the seeds begin to germinate and grow as living signs and shapes. No earth is needed for this.
LEAFLING is an experimental object, designed from an interest in type design via vibrant growth processes, created by the Austrian graphic designer Julian Hagen. Light conditions, germination and seedling development, factors that cannot be calculated, are adopted as design principles that influence the legibility of each letter.
LEAFLING is a product of growing pleasure. The user is invited to grow and take care of the LEAFLING, turning into a type gardener, watching each letter or symbol transform.
Invention and conception of the product. Packaging, communication strategy, website design and development