{"id":1145,"date":"2024-11-07T18:07:05","date_gmt":"2024-11-07T17:07:05","guid":{"rendered":"https:\/\/www.julianhagen.net\/?post_type=hg_work&#038;p=1145"},"modified":"2025-06-02T17:47:48","modified_gmt":"2025-06-02T15:47:48","slug":"lustenauer-senf-re-branding","status":"publish","type":"hg_work","link":"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-re-branding\/","title":{"rendered":"Lustenauer Senf Re-branding"},"content":{"rendered":"<div class=\"wp-block-safe-svg-svg-icon safe-svg-cover\" style=\"text-align: center;\">\n\t\t\t\t<div class=\"safe-svg-inside safe-svg-inline\" style=\"width: 500px; height: 400px; background-color: var(--wp--preset--color--); color: var(--wp--preset--color--); padding-top: ; padding-right: ; padding-bottom: ; padding-left: ; margin-top: ; margin-right: ; margin-bottom: ; margin-left: ;\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Ebene_2\" viewbox=\"0 0 167.88 88.4\"><path 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fill=\"#bc9e5d\" stroke-width=\"0\"><\/path><\/svg> <\/div>\n\t\t\t<\/div>\n\n\n<p>Das traditionsreiche Lustenauer Unternehmen stellt ein St\u00fcck Vorarlberger Kulturgeschichte dar. Eines der wohl charakteristischen Wiedererkennungsmerkmale ist der markante Schriftzug der seit Jahrzehnten quasi unver\u00e4ndert geblieben ist. Einerseits wirkt er etwas aus der Zeit gefallen und ist zudem sehr schwierig zu \u201emodernisieren\u201c, andererseits ist der Schriftzug Kult und z\u00e4hlt zu den bekanntesten Marken im L\u00e4ndle.<\/p>\n\n\n\n<p>Die Botschaft dass Lustenauer Senf mit der Zeit geht&nbsp;wird mit einem Marken Re-Branding zum Ausdruck gebracht welches nach einer sehr genauen Analyse&nbsp;entstanden ist.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div id=\"carousel-9c8f641771fc3741261b964d95110b03\" class=\"wp-block-hagen-gestaltung-blocks-carousel carousel slide\" data-ride=\"carousel\"><div class=\"carousel-inner\" role=\"listbox\">\n<div class=\"wp-block-hagen-gestaltung-blocks-carousel-item carousel-item\" data-dark=\"false\"><picture><source class=\"hg-carousel-full-image-1215\" 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src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Originalversion-neu-vektorisiert_3-2.png\" class=\"hg-carousel-cropped-image-1218\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Originalversion-neu-vektorisiert_3-2-720x720.png 720w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Originalversion-neu-vektorisiert_3-2-540x540.png 540w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Originalversion-neu-vektorisiert_3-2-360x360.png 360w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/picture><div class=\"carousel-caption\"><p><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-hagen-gestaltung-blocks-carousel-item carousel-item\" data-dark=\"false\"><picture><source class=\"hg-carousel-full-image-1220\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2.png 1500w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-600x400.png 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-1024x683.png 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-150x100.png 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-768x512.png 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-18x12.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" media=\"(min-aspect-ratio: 15\/16)\" \/><img decoding=\"async\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2.png\" class=\"hg-carousel-cropped-image-1220\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-720x720.png 720w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-540x540.png 540w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Problemzonen_3-2-360x360.png 360w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/picture><div class=\"carousel-caption\"><p><\/p><\/div><\/div>\n<\/div><a class=\"carousel-control-prev\" href=\"#carousel-9c8f641771fc3741261b964d95110b03\" role=\"button\" data-slide=\"prev\"><span class=\"carousel-control-prev-icon\" aria-hidden=\"true\"><\/span><span class=\"sr-only\">Previous<\/span><\/a><a class=\"carousel-control-next\" href=\"#carousel-9c8f641771fc3741261b964d95110b03\" role=\"button\" data-slide=\"next\"><span class=\"carousel-control-next-icon\" aria-hidden=\"true\"><\/span><span class=\"sr-only\">Next<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Im Zuge der Markenpflege wurden \u00fcber die Jahre leichte Anpassungen und subtile Face-Lifts vorgenommen.<\/p>\n\n\n\n<p>F\u00fcr das umfassende Re-Design wurden die Schwachstellen und Problemzonen des Marken Schriftzuges herausgearbeitet.<\/p>\n\n\n\n<p style=\"font-size:15px\">&#8211; Reduktion der Pfad\/Ankerpunkte &nbsp;<br>&#8211; Entfernung von Ecken und Gl\u00e4ttung von Kurven&nbsp;<br>&#8211; Entfernung der Outline<br>&#8211; Trennung beider Schriftz\u00fcge und damit Entsch\u00e4rfung der Problemzone \u201cst-S\u201d f\u00fcr deutlich bessere Lesbarkeit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"675\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_App-Icon-Vergleich.png\" alt=\"\" class=\"wp-image-1198\" style=\"width:317px;height:auto\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_App-Icon-Vergleich.png 853w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_App-Icon-Vergleich-600x475.png 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_App-Icon-Vergleich-150x119.png 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_App-Icon-Vergleich-768x608.png 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_App-Icon-Vergleich-15x12.png 15w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p><strong>digitale Anwendungen des Logos<\/strong>. Inzwischen werden immer mehr Inhalte auf digitalen Endger\u00e4ten konsumiert. Daher gilt es, den Design Anspr\u00fcchen dieser Entwicklungen gerecht zu werden. Von Desktop, \u00fcber Tablets und Smartphones bis hin zu Smartwatches werden die Endger\u00e4te immer kleiner, w\u00e4hrend jedoch die Bildschirm Aufl\u00f6sung immer h\u00f6her wird (retina).&nbsp;<\/p>\n\n\n\n<p>Die \u00dcberarbeitung des Schriftzuges tr\u00e4gt dieser Entwicklung Rechnung. So wurden nicht nur die Outline entfernt, sondern auch viele weitere Ma\u00dfnahmen gemacht, welche die Lesbarkeit insbesondere auf kleinen Bildschirmen erh\u00f6hen.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Skizzen.gif\" alt=\"\" class=\"wp-image-1192\" style=\"width:336px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>Etliche Skizzen und Analysen des Schriftzuges gingen der Neugestaltung des Schriftzug voraus.  &nbsp;<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1200 \/ 720;\" width=\"1200\" autoplay muted src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Animation_1200x720px-1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Schlussendlich wurde der Schriftzug zur G\u00e4nze \u00fcberarbeitet und komplett neu gezeichnet. Er tr\u00e4gt nun allen in der Analyse beleuchteten Argumenten Rechnung.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-1024x682.webp\" alt=\"\" class=\"wp-image-1256\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-1024x682.webp 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-600x400.webp 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-150x100.webp 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-768x512.webp 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-1536x1024.webp 1536w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo-18x12.webp 18w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer-Senf_Gebaeude-aussen_Logo.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Das neue Firmengeb\u00e4ude<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Die CI <strong>Farben<\/strong> von <a href=\"https:\/\/www.lustenauer-senf.com\">Lustenauer Senf<\/a> wurden neu und genauer&nbsp;definiert und gleichzeitig die Farbskala erweitert.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-progress-bar-container1145_0a78ee-e5 .kb-progress-label-wrap{justify-content:space-between;}<\/style><div class=\"kb-progress-bar-container kb-progress-bar-container1145_0a78ee-e5 kb-progress-bar-init kb-progress-bar-type-line\"><div class=\"kb-progress-bar kb-progress-bar-1145_0a78ee-e5\"><\/div><\/div>\n\n<style>.kb-progress-bar-container1145_40bb9b-f6 .kb-progress-label-wrap{justify-content:space-between;}<\/style><div class=\"kb-progress-bar-container kb-progress-bar-container1145_40bb9b-f6 kb-progress-bar-init kb-progress-bar-type-line\"><div class=\"kb-progress-bar kb-progress-bar-1145_40bb9b-f6\"><\/div><\/div>\n\n<style>.kb-progress-bar-container1145_b95450-2f .kb-progress-label-wrap{justify-content:space-between;}<\/style><div class=\"kb-progress-bar-container kb-progress-bar-container1145_b95450-2f kb-progress-bar-init kb-progress-bar-type-line\"><div class=\"kb-progress-bar kb-progress-bar-1145_b95450-2f\"><\/div><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ein wesentliches Gestaltungselement stellt das <strong>Karo Muster<\/strong> dar. Dieses Muster ist seit den 70er Jahren als zentrales Element etabliert.  <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt-1024x642.png\" alt=\"\" class=\"wp-image-1185\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt-1024x642.png 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt-600x376.png 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt-150x94.png 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt-768x481.png 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt-18x12.png 18w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-alt.png 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">altes Muster<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Das typische Karo Muster bleibt erhalten, wird aber durch eine andere Anordnung luftiger und leichter gestaltet.&nbsp;<\/p>\n\n\n\n<p>Dieses Muster zieht sich mehr oder weniger durch alle&nbsp;Anwendungen. Sowohl im Packaging, online, als auch bei architektonischen Anwendungen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu-1024x642.png\" alt=\"\" class=\"wp-image-1184\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu-1024x642.png 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu-600x376.png 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu-150x94.png 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu-768x481.png 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu-18x12.png 18w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Muster-neu.png 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">neues Muster<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"780\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Karo-Animation-Quadrate.gif\" alt=\"\" class=\"wp-image-1182\" style=\"width:302px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"1024\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl-418x1024.png\" alt=\"\" class=\"wp-image-1186\" style=\"width:253px;height:auto\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl-418x1024.png 418w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl-245x600.png 245w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl-61x150.png 61w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl-627x1536.png 627w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl-5x12.png 5w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Mehl.png 752w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"1024\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Oel-423x1024.png\" alt=\"\" class=\"wp-image-1187\" style=\"width:195px;height:auto\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Oel-423x1024.png 423w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Oel-248x600.png 248w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Oel-62x150.png 62w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Oel-5x12.png 5w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Oel.png 579w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage-1024x646.png\" alt=\"\" class=\"wp-image-1190\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage-1024x646.png 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage-600x379.png 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage-150x95.png 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage-768x484.png 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage-18x12.png 18w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/LUSE_Beispiel-Senf-Tube-200g-Vorlage.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Die passende <strong>Typografie<\/strong> ist ein wesentlicher Bestandteil der grafischen Erscheinung einer Marke. <br>Die schmal laufende, platzsparende AT Erbar bleibt weiterhin f\u00fcr Zutaten, Inhaltsstoffe etc. haupts\u00e4chlich auf Etiketten und im Packaging im Einsatz.&nbsp;Sie wird erg\u00e4nzt mit der LL Brauer der Schweizer Type Foundry Lineto. Der \u00fcberarbeitete Schriftzug passt in seiner Formensprache sehr gut zu den leicht abgerundeten Zeichen der Brauer Schrift. Markenemblem\/Schriftzug und Typografie ergeben eine harmonisches Gesamterscheinungsbild.<br><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">more from Lustenauer Senf<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><article id=\"post-1104\" class=\"grid-item post-1104 hg_work type-hg_work status-publish has-post-thumbnail hentry hg_work_cat-packaging\">\n\t\t\t\t<div class=\"post-thumbnail\">\n\t\t\t\t\t<a href=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-tuben\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-1024x682.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-1024x682.jpg 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-600x400.jpg 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-150x100.jpg 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-768x512.jpg 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-1536x1024.jpg 1536w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2-18x12.jpg 18w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Lustenauer_Senf_Tuben-Redesign_Gruppe_2.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><h2 class=\"entry-title\">Lustenauer Senf Tuben<\/h2>\n\t\t\t\t\t\t<p class=\"entry-subtitle\">Packaging<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .post-thumbnail -->\n\t\t\t\t<\/article><!-- #post-## --><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><article id=\"post-851\" class=\"grid-item post-851 hg_work type-hg_work status-publish has-post-thumbnail hentry hg_work_cat-packaging\">\n\t\t\t\t<div class=\"post-thumbnail\">\n\t\t\t\t\t<a href=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-kaviar\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2021\/05\/Lustenauer-Senf-Kaviar-Zitrone-HAGEN-Julian-Gestaltung.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2021\/05\/Lustenauer-Senf-Kaviar-Zitrone-HAGEN-Julian-Gestaltung.jpg 900w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2021\/05\/Lustenauer-Senf-Kaviar-Zitrone-HAGEN-Julian-Gestaltung-600x400.jpg 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2021\/05\/Lustenauer-Senf-Kaviar-Zitrone-HAGEN-Julian-Gestaltung-150x100.jpg 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2021\/05\/Lustenauer-Senf-Kaviar-Zitrone-HAGEN-Julian-Gestaltung-768x512.jpg 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2021\/05\/Lustenauer-Senf-Kaviar-Zitrone-HAGEN-Julian-Gestaltung-16x12.jpg 16w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><h2 class=\"entry-title\">Lustenauer Senf Kaviar<\/h2>\n\t\t\t\t\t\t<p class=\"entry-subtitle\">Packaging<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .post-thumbnail -->\n\t\t\t\t<\/article><!-- #post-## --><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><article id=\"post-312\" class=\"grid-item post-312 hg_work type-hg_work status-publish hentry hg_work_cat-packaging\">\n\t\t\t\t<div class=\"post-thumbnail\">\n\t\t\t\t\t<a href=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-curry-packaging\/\"><video autoplay loop muted playsinline src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Animation_Bengal_526x350px.mp4\"><\/video><h2 class=\"entry-title\">Lustenauer Senf spice mixes<\/h2>\n\t\t\t\t\t\t<p class=\"entry-subtitle\">Package Design<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .post-thumbnail -->\n\t\t\t\t<\/article><!-- #post-## --><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><article id=\"post-204\" class=\"grid-item post-204 hg_work type-hg_work status-publish has-post-thumbnail hentry hg_work_cat-publishing\">\n\t\t\t\t<div class=\"post-thumbnail\">\n\t\t\t\t\t<a href=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-produktbroschuere\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog-1024x682.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog-1024x682.jpg 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog-600x400.jpg 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog-150x100.jpg 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog-768x512.jpg 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog-1536x1024.jpg 1536w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Broschuere-Hagen-Gestaltung_Corporate-Branding-Werbung-Produktkatalog.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><h2 class=\"entry-title\">Lustenauer Senf product brochure<\/h2>\n\t\t\t\t\t\t<p class=\"entry-subtitle\">Publishing<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .post-thumbnail -->\n\t\t\t\t<\/article><!-- #post-## --><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><article id=\"post-199\" class=\"grid-item post-199 hg_work type-hg_work status-publish has-post-thumbnail hentry hg_work_cat-packaging\">\n\t\t\t\t<div class=\"post-thumbnail\">\n\t\t\t\t\t<a href=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit-1024x682.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit-1024x682.jpg 1024w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit-600x400.jpg 600w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit-150x100.jpg 150w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit-768x512.jpg 768w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit-1536x1024.jpg 1536w, https:\/\/www.julianhagen.net\/wp-content\/uploads\/2020\/01\/Lustenauer-Senf-Hagen-Julian-Verpackungsdesign_Hagen-Gestaltung_feigen-bio_mit.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><h2 class=\"entry-title\">Lustenauer Senf Gl\u00e4ser<\/h2>\n\t\t\t\t\t\t<p class=\"entry-subtitle\">Packaging<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .post-thumbnail -->\n\t\t\t\t<\/article><!-- #post-## --><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Das traditionsreiche Lustenauer Unternehmen stellt ein St\u00fcck Vorarlberger Kulturgeschichte dar. Eines der wohl charakteristischen Wiedererkennungsmerkmale ist der markante Schriftzug der seit Jahrzehnten quasi unver\u00e4ndert geblieben ist. Einerseits wirkt er etwas aus der Zeit gefallen und ist zudem sehr schwierig zu \u201emodernisieren\u201c, andererseits ist der Schriftzug Kult und z\u00e4hlt zu den bekanntesten Marken im L\u00e4ndle. Die<\/p>","protected":false},"featured_media":0,"template":"","hg_work_cat":[9],"class_list":["post-1145","hg_work","type-hg_work","status-publish","hentry","hg_work_cat-corporate-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lustenauer Senf Re-branding - Hagen Gestaltung<\/title>\n<meta name=\"description\" content=\"Lustenauer Senf Marken Re-Branding. \u00dcberarbeitung des Schriftzuges und der CI Farben, Neugestaltung der grafischen Elemente und Typografie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-re-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lustenauer Senf Re-branding - Hagen Gestaltung\" \/>\n<meta property=\"og:description\" content=\"Lustenauer Senf Marken Re-Branding. \u00dcberarbeitung des Schriftzuges und der CI Farben, Neugestaltung der grafischen Elemente und Typografie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.julianhagen.net\/en\/arbeiten\/lustenauer-senf-re-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Hagen Gestaltung\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T15:47:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.julianhagen.net\/wp-content\/uploads\/2024\/11\/Ur-Version_3-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lustenauer Senf Re-branding - 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