The quick brown Tschichold jumps over the lazy Morison
This booklet (flipbook) shows the main differences in design between Jan Tschichold, designer and protectionist of "Neue Typografie" and Stanley Morison, british designer and creator of famous typefaces like Times. The booklet aims to all designers who are commonly known for their laziness in reading.
Therefore the information is presented in three layers:
1) the quick flip-through layer shows one of the most fundamental differences between those designers; Morison is supporter of centerline aligned text while Tschichold propagates asymetrical aligned text and layout. While quickly flipping through the booklet you see on the pages on the right side an asymetrical layout morfing to a centerlined one.
2) Important quotes and headlines of the designers are divided sentence by sentence so that you will get the information by superficially running over the pages of the booklet
3) For those who are still interested, they can read more detailed information about typography, reading and layout. The section of Morison is set in Times New Roman serif font while Tschicholds section is set in sans serif Helvetica.
