AT HOME FASHION LABEL
In collaboration with
Sanja Kuzmanovic (CRO),
Jaan Evart (EST)
and Mike Oustamasos (GRE)
photography by Anu Vahtra
At home is a fictitious do it yourself fashion label. Based on our different countries of origin (north- middle and south europe) with their typical regional liveries and traditions, we aimed to find a contemporary approach to nowadays fashion. We made a collection of liveries from each region (e.g. Bregenzerwald for Austria) which we transformed into stencils to spray them onto existing clothes like T-shirts, jeans,... In terms of "Not your granny´s craft" we used those old-established and traditional liverie symbols in a contemporary graffiti manner which generates an interesting area of conflict.
The collection and making-off is presented in a lookbook.
